Eric Chuar has completed the Foundations of Digital Marketing and E-commerce for Personal & Professional Productivity and received a certificate from Google.
SCHOOL:
Google
GRADUATED:
2018
DURATION:
6 Months
Digital Marketing Communication Skills Gained
Define the fields of digital marketing and e-commerce
Explain the concept of a marketing funnel
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Understand the elements and goals of a digital marketing and e-commerce strategy
Course Perspective
Just wrapped up the “Foundations of Digital Marketing and E-commerce” course, and I’ve got to say, it was a wild ride. For someone who’s already in the digital marketing and programming game, I walked into the course thinking, “What more can I possibly learn?” You know the drill: certificates don’t impress me. But man, was I in for a treat.
This course was a deep dive into the very essence of digital marketing and e-commerce. It laid out the landscape, clearing the air about what each field is about. And it wasn’t just theory; it was like a roadmap for anyone wanting to kickstart their career in these areas.
Now, about that entry-level digital marketer or e-commerce specialist role. You’re not just a cog in the machine; you’re the machine itself. You’re juggling customer acquisition, retention, and everything in between. It’s a dynamic role that needs a multi-skilled approach, and this course pretty much nails that concept.
Marketing funnel, ever heard of it? Well, if you haven’t, you’re missing out. This course broke down the funnel like a Lego set, explaining how potential customers slide down from awareness to action. Understanding this funnel is like having the cheat code to customer conversion.
But what’s a marketer without a solid strategy, right? The course tied everything together by diving into the elements and goals of an effective digital marketing and e-commerce strategy. It’s not just about slapping ads on social media; it’s a nuanced approach that involves multiple channels and touchpoints.
So, what’s next for me? You bet I’m going to share this newfound wisdom. Whether it’s my fellow marketers in Malaysia and Singapore or anyone willing to listen, this knowledge isn’t staying locked up. Life’s too short to hoard wisdom, especially when I’ve got a family that looks up to me and a community I want to give back to.
In short, this course was more than just a “course” for me. It was a refresher, a reality check, and a toolbox all rolled into one. Even for a seasoned marketer, there’s always something new to learn, and this course proved just that.
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