Eric Chuar has completed the Introduction to Google SEO for Personal & Professional Productivity and received a certificate from University of California, Davis.
SCHOOL:
University of California, Davis
GRADUATED:
2018
DURATION:
6 Months
Google SEO Skills Gained
Critique the role of advertisements and corporate funding in the development of search
Write your own content for a website that will improve search results
Compare and contrast the functionality of search engine algorithms updates
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Course Perspective
Just finished the Introduction to Google SEO course, and man, was it eye-opening! Given that I’m already in the digital marketing and programming space, this course felt like it was made for me. I mean, we all know I’m not here for the certificate; I’m here for the real deal—the knowledge and skills.
Role of Advertisements and Corporate Funding: The course delved into how ads and corporate bucks influence search results. It’s something we all kinda knew, but getting into the nitty-gritty of it was something else. This understanding is gold, especially when it comes to crafting marketing strategies that don’t solely rely on paid ads.
Creating Content for Better Search Results: As someone who’s always pushing to share knowledge, this was right up my alley. The course covered how to write content that not only speaks to the audience but also ranks well on search engines. It’s like learning the secret sauce to make your website the star of Google’s first page.
Understanding Search Engine Algorithms: Now this was the real kicker. The course discussed the evolution of search engine algorithms and how they affect search results. Understanding this can make a huge difference when you’re trying to keep up with Google’s ever-changing rules.
Optimization Strategy: Finally, the course outlined best practices for SEO, from keyword research to meta descriptions and beyond. It was like an SEO toolkit that you can immediately implement for clients. For someone in digital marketing, this is invaluable.
So why did I choose this course? Simple. SEO is the backbone of digital marketing, and it perfectly aligns with my career. Plus, I’ve always had this urge to share what I know, especially in the communities I love like Malaysia and Singapore.
I’m getting older, and life’s too short to hoard knowledge. I’ve got a family and a kid who’s probably going to outsmart me soon, so it’s all about giving back now. This course has equipped me with more tools to do just that, and I can’t wait to spread the word and help others level up their SEO game.
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