Eric Chuar has completed the Market Research and Consumer Behavior for Personal & Professional Productivity and received a certificate from IE Business School.
SCHOOL:
IE Business School
GRADUATED:
2018
DURATION:
6 Months
Market Research and Consumer Behavior Skills Gained
Marketing Research and Consumer Behavior. Tools and methods to be able to effectively conduct (or hire) and interpret marketing research
Learn the foundations of consumer behavior and the consumer decision-making process and how to use the knowledge in the formulation of effective marketing strategies and tactic.
Consumer decision-making process. Explore how a potential-buyer researches a product, how they make their purchase decision, and their post-purchase evaluation.
Explore the world of marketing research
Course Perspective
Just finished up with the “Market Research and Consumer Behavior” course, and let me tell you, it was a deep dive into the human psyche. I always go hands-on before I jump into any course, so I was already familiar with some of the basics. But this course took it to another level.
Marketing Research Tools: The first part was a toolkit on how to conduct solid market research. Whether you’re doing it yourself or hiring someone, you’ve got to know what you’re looking for. The course broke down the types of research, the methods, and how to interpret the results. This is the kind of stuff that can make or break a marketing strategy.
Consumer Behavior Foundations: This was the gold. Understanding why people buy what they buy can give you an insane edge in the market. The course went through the psychology behind consumer choices, which was fascinating and super useful for crafting marketing strategies that hit home.
Decision-making Process: Ever wonder how people go from just looking to actually buying? The course explored this journey in depth. From the initial research phase to the decision to buy and even the afterthoughts post-purchase. Knowing this can help tailor the customer experience to boost sales and satisfaction.
World of Marketing Research: The course wrapped up by giving us a glimpse into the bigger picture, like how all these tools and knowledge fit into the grand scheme of things.
For someone like me, who’s deep into digital marketing and programming, this course is a game changer. And you know me, I’m not one to keep all this good stuff to myself. I’ve been in Malaysia and Singapore for years, and I love giving back to these communities. It’s not about the money; it’s about helping people get what they need.
I’ve got a family and a kid to think about, but that doesn’t mean I’m all about the hustle. Life’s too short for that. I’m on a mission to share what I know, and this course has just given me more ammo to do just that. So, stay tuned!
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