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Optimizing a Website for Google Search

Eric Chuar has completed the Optimizing a Website for Google Search for Personal & Professional Productivity and received a certificate from University of California, Davis.

SCHOOL:
University of California, Davis

GRADUATED:
2018

DURATION:
6 Months

Optimizing a Website for Google Search

Optimizing a Website for Google Search Skills Gained

Use keyword research to select best keywords to optimize your website in search results

Use best practices to develop a high quality local SEO approach

Examine how to analyze, organize, create, and build content utilizing various strategies

Develop a solid approach for achieving a productive and successful relationship with your client

Course Perspective

Just wrapped up this course on “Optimizing a Website for Google Search,” and wow, was it enlightening! Now, let me be clear: I always dive deep into a subject before officially taking a course. For me, a certificate is more a formal endorsement than a source of knowledge. But it does make you look legit, especially to those who aren’t in the know.

Keyword Research: First off, keyword research was a game changer. It’s not just about throwing random words into your content; it’s about finding the words that people are actually using to find services or products like yours. It’s not only about ranking but also about being relevant to the user’s query.

Local SEO: You might think SEO is just a universal thing, but local SEO brings a different flavor to the table. From Google My Business to localized content, understanding the dynamics of local SEO can really help a business stand out in its community. Seriously, this part alone could be a separate course.

Content Strategies: Now, this is where things got real. It’s not just about creating content but organizing it in a way that makes your site a go-to resource. Whether it’s blogs, FAQs, or service pages, you’ve got to have a roadmap. It’s like building a house; you need a blueprint, right?

Client Relationship: Ah, the human aspect. You can have all the technical skills in the world, but if you can’t manage a relationship with your client, it’s game over. The course emphasized how to keep that balance of delivering results and maintaining healthy communication, which is always a tightrope walk.

The course was like a shot in the arm, especially given my background in digital marketing and programming. And let’s not forget, the more you know, the more you can share. That’s my motto, especially as I’m getting older and especially in places like Malaysia and Singapore, which I adore.

I’ve got a family and a little one to think about, and life’s just too short to keep what you know to yourself. So, for those who are looking to gain some free knowledge, especially in digital marketing and programming, keep an eye out—I’ve got plenty more to share!