Inbound marketing is all the rage these days. It’s easy to understand why. As a business owner, you know that it’s crucial to be visible online. But you also know that it’s not enough to just post content on social media. You need to find ways to get your content seen by your target audience. And the best way to do that is through outbound marketing.
1. Outbound Marketing Defined
In Singapore, we tend to be quite skeptical of marketing and advertising, with a general understanding of what we see as “marketing” being focused primarily on broadcast advertising or billboards.
We do however have our own brand of marketing -outbound marketing. Outbound marketing is a term that comes from direct response marketing and can be seen as a method to generate business in the form of leads or new prospects.
Outbound marketing is usually described as marketing done to reach out to and bring in new customers and leads, rather than to market the brand itself.
The older generation in Singapore, we call them ‘outbound marketing’ and many companies have turned to this strategy to reach new potential customers. What are the benefits of this approach? Let’s take a look at the top three reasons for this:
2. Benefits of Outbound Marketing
While inbound marketing is the preferred marketing channel for most companies today, there are still many instances where outbound marketing can help.
Outbound marketing includes everything from phone calls to postcards, and can be used to get the attention of businesses that might not normally be interested in inbound marketing.
In addition to reaching out to prospects that are ready to buy, outbound marketing can also help you target and identify prospective leads.
For example, if you have a physical location in Singapore, sending postcards or flyers to businesses located nearby can help you gain the attention of local businesses, which is especially useful if you’re in an industry that tends to struggle in Singapore.
3. Why Outbound Marketing Works in Singapore
Singapore is a small island nation, with over 6 million people. While many of its residents are very young and tech-savvy, there are also a number of older generations who don’t engage in technology and therefore aren’t online. This makes it difficult for businesses to reach them.
Businesses with an online presence may not necessarily be able to reach this audience. Even if they do have an online presence, that presence is likely on a site with a large number of visitors from other countries.
If you’re looking for new customers in Singapore, outbound marketing is the best way to do so.
Inbound marketing, on the other hand, is best used for acquiring new customers already online. This is particularly true of content marketing, which is effective when done in tandem with SEO, rather than on its own.
When you ask any marketer what their favorite form of marketing is, you’ll often hear “outbound” mentioned.
This refers to the practice of connecting with individuals who aren’t looking for a product or service, but are already considering buying or needing something.
This can take many forms, including cold emailing, social media outreach, or simply showing up to events that the target market would be interested in.
Outbound is a low cost and effective form of marketing that can drive a tremendous return on investment.
Here’s how it works:
If you have a great product or service, but can’t find anyone interested in it, it’s time to try outoutbound marketing.
Your goal is to reach someone who is actively thinking about buying or doing business with you, but doesn’t know you’re there.
They’re the ones who need what you’re offering, and they’re likely interested in finding out more about it.
Once you make that connection, you can show them your best stuff and make them an offer they couldn’t refuse.
4. How one company used outbound skills to succeed in Singapore
Singapore is one of the world’s most competitive countries, where only the best survive and companies need to work extra hard to make sure they’re competing for the right reasons. In addition, one of the major differences between a company that succeeds and one that struggles is in its marketing strategy.
As one of the top three largest economies in the world, Singapore is a high-end destination. It’s also a country with very few people who are familiar with international brands. This makes it a perfect place for a company like ours to thrive.
One of the major differences between a company that succeeds and one that struggles is in its marketing strategy.
For the purpose of this story, I’ll be referring to this company as “us”. It’s an example of a successful company that used outbound marketing to grow their brand in Singapore.
When we first launched in Singapore, our focus was on attracting new customers to our platform.
With the rise of digital media and the increase of social platforms, more and more customers are finding out about us through word of mouth. This is a problem since a majority of our target audience has no idea who we are.
With the rise of digital media and the increase of social platforms, more and more customers are finding out about us through word of mouth. This is a problem since a majority of our target audience has no idea who we are.
5. The most effective outbound strategies for Singapore businesses
Outbound marketing, or marketing that happens outside of the traditional inbound channels like SEO, content marketing, email marketing etc., is a lot of fun! There’s no denying it.
A lot of marketers get stuck on their marketing funnel. They often focus on nurturing the leads within the funnel and forget about the rest of the marketing funnel. This means that they miss out on the opportunity to market to new audiences and grow their business.
By using outbound marketing techniques, you can reach new audiences and create new relationships with prospects and customers, which will help to improve your sales pipeline.
Similarly, outbound marketing refers to marketing tactics that focus on generating leads rather than targeting current clients. The main benefits of this strategy include:
Generating leads without being overly promotional
– Attracting prospects who are likely to purchase the product or service you’re offering
– Helping you reach your sales goals more quickly
– Being able to segment and focus your message to target groups effectively
So, what are the most effective strategies for outbound marketing in Singapore?
1. Email Marketing
2. Direct Mail
3. Content Marketing
4. Social Media Marketing
5. Call-Centers
6. How to Create an Effective Outbound Marketing Campaign
It’s no secret that most businesses want money and money, or at least on managing the growth they’ve already achieved. The next logical step? To create a marketing strategy to increase growth.
Moreover, as an outbound marketer, you’ll be working to grow and retain customers. The biggest benefit of this is that you get to decide who and how you want to speak to, in addition to whom and how you want to speak to them.
Here are the benefits of outbound marketing:
The ability to control your message and the means of delivery
A greater chance of meeting your desired outcomes
A lower risk of missing your target audience
Greater reach and frequency
More personalization
And the list goes on.
Marketing is hard. Especially when it comes to sales. It’s not just about being able to sell, it’s about creating a compelling story that will compel buyers to want to buy your product or service.
When it comes to selling, you need to be able to tell your story so your prospects are aware of the benefits of buying from you. Your story should resonate with your target audience, especially when you’re outbound marketing to reach a specific demographic.
Outbound marketing campaigns help you tell your story. Thanks for reading!
