Insights

Notes worth putting into practice.

Short, practical guides across technology, marketing and learning.

4 results

Help a website visitor take the next step editorial visual

InsightMarketing & growth

Help a website visitor take the next step

A practical review of the journey from finding your business to making a useful enquiry.

What makes a useful service page? editorial visual

InsightMarketing & growth

What makes a useful service page?

Start with the visitor’s decision, not a list of keywords.

Before you automate, map the handover. editorial visual

InsightTechnology & AI

Before you automate, map the handover.

Find the inputs, exceptions and person responsible before connecting tools.

Good stringing starts with a conversation. editorial visual

InsightRacket stringing

Good stringing starts with a conversation.

Begin with the player, not somebody else’s setup.