A practical perspective
A useful consultation starts with your current situation: who buys, why they choose you, how an enquiry becomes a sale and where the process slows down. We review the offer and the customer journey before choosing more tools.
The output is a prioritised action plan with an owner, a baseline and a review point for each change. Website improvements, marketing content, CRM follow-up and team training can support the plan when they address the actual constraint.
Eric Chuar