Customer acquisition & enquiry strategy

A practical perspective

Start by describing the customer you can help best and the problem they are trying to solve. Map the questions they ask while learning, comparing providers and preparing to enquire. These questions shape service pages, useful articles and campaign messages.

Track qualified enquiries and the next action, not just page views. Review where visitors came from, whether the enquiry fits your business, who follows up and what prevents progress. Campaign budgets and channels are selected after scope and measurement are agreed.